Ever wish you could
get your message across
without boring people to death?

We’ll kick things off with detailed discussions on your brand, marketing objectives, and target audience.

This allows us to:

• Brainstorm unique, creative, and original concepts & ideas that can tie together your goals with the problem you solve for your audience
• Figure out how to present and execute our idea so it feels like an experience for your potential customers – rather than a marketing video from some random company
• Understand how to keep your company culture at the heart of the video content we create

As a result, we can create an animated explainer video that will intrigue, entertain, or amaze your audience while taking any sales-y or promotional feels out of the picture.

One video follows one storyline, one concept, and one marketing objective.

We’ll gather all our ideas and finalize one concept for the video.

From there, we can begin writing a script that will serve as the foundation for our project.

Our scripts employ the perfect balance between:

• creativity & simplicity
• persuasion & information
• entertainment & promotion

In other words, we’ll put our years of copywriting, marketing, and artistic experience to use to create a script that compels your viewer just as much as it entertains them, all while focusing on what’s in it for them, rather than your product or service.

Once we’ve written the script, it’s time to apply the right voice to it.

We’ll figure out the tone, voice, and feel that can best breathe life into our script.

Does it need to be:

• Funny or serious?
• Mysterious or motivational?
• Sarcastic or witty?

We’ll figure it out and record a flawless voiceover in our professional (in-house) recording studio to achieve the perfect sound quality.

Additionally, unlike most animated explainer services, we believe that music plays a massive role in the overall feel & success of the video.

Therefore, instead of going with standard (aka boring AF) corporate soundtracks and music, we’ll apply premium beats that best fit the overall style, mood, and feel of the video.

Now we’re gettin’ to the good stuff.

Moving on to the best and most creative parts of the project, we’ll need to determine the art styles for our video.

You can choose from one of our many high-quality art styles or share your own.

Once we’ve solidified an art style and color scheme, we’ll create your storyboard, crafting scenes 100% customized for your script, video, and brand.

From here, we can move forward with our explainer video production.

So far, we understood your marketing objective and came up with a unique concept to further it.

We turned that concept into a script.

Then, we applied a voice to that script.

And from there, we determined our art style and created a custom storyboard from scratch.

Now, it’s time to turn it all into reality and bring our ideas to life through fluid animation:

• We’ll take our storyboard and get it moving by animating all the right aspects in all the right ways.
• We can then apply our voiceover to it and match the soundtrack to the movement of our video.
• Next, we’ll apply all the right sound effects to “glue” the voiceover, music, and animation together into one experience.
• We’ll render the final video, remove any technical glitches (there are always glitches), and we’re done!

Whether its to display on your landing page, liven up your social media activity, or boost your SEO strategy, you now have a great explainer video to increase your conversion rates.