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Content Marketing

Content marketing is the art & science of storytelling. Here, you will find blog posts, how-to guides, resources, and much more on creating brilliant content marketing strategies and content assets.

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The Latest Conversion Rate Optimization Tips and Ideas [for SaaS & Agencies]

Marketers, rejoice. Unbounce just released its 2020 Landing Page Conversion Benchmark report—a goldmine of high-level insights that reveal the secret sauce for conversion rate optimization (CRO) across different industries. Let’s get one thing straight—the report is quite extensive. I took the liberty of extracting the insights for SaaS companies and agencies and compressing everything into a compact guide. If you’re ...

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The Complete Content Analysis Blueprint for Marketers

Crafting new content requires making use of existing content in one form or another. Whether you want to create something new from scratch or improve existing assets, you just can’t jump right in without a solid- plan. Instead, you need to kick things off by performing a content analysis. Conventional content analysis is basically a research method used in social ...

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A Content Farm Crisis: The Other Side of Content Marketing

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The Complete Brand Affinity Guide [Including Examples]

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What is Good Content Marketing? A Perfect 6-Rule Framework

Content Marketing Certifications Planet Content

8 Top Content Marketing Certifications in 2021

conversion-rate-optimization-featured-image

The Latest Conversion Rate Optimization Tips and Ideas [for SaaS & Agencies]

planet-content-content-analysis

The Complete Content Analysis Blueprint for Marketers

Crafting new content requires making use of existing content in one form or another. Whether you want to create something new from scratch or improve existing assets, you just can’t jump right in without a solid- plan. Instead, you need to kick things off by performing a content analysis. Conventional content analysis is basically a research method used in social ...

read now
planet-content-content-farm-crisis

A Content Farm Crisis: The Other Side of Content Marketing

Note: I have not mentioned and have edited out any mentions of the names, companies, and websites this article refers to in a negative tone. At this point, the purpose of this article is to shine a light on the content farm crisis itself and spread awareness of the situation. Not to start a witch hunt. This is a story ...

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