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How It All Began

“You know, startin’ the first content marketing agency in this town wasn’t no easy task. And I say ‘first’ cause, them other folks didn’t know what they was doin’. They was just shootin’ blanks in the air – content with no strategy. I saw the way all the greats was doin’ it – and I thought ’hell, those badass content marketers need more badass content marketers.’

I felt like it wasn’t about makin’ a buck, but makin’ a real difference. Content marketing to me was so much more than churnin’ out articles and slappin’ keywords in ’em.

It was about capturin’ all the complexities of a brand: their goals, their culture – their people, and transforming it all into an authentic source of value built around the desires
of their audience. And divin’ deep into numbers and our imagination to do so.

I knew there were others here that felt the same, and it was my job to find ’em.

Together, we’d set out on a mission to use data and ideas to create content that matters – and show other folks how it’s done.”